This is a special gift edition and these are in specially designed box – so sweet.
In Japan, we call 14 March, White Day.
Japanese commercial sector is so clever.
Japanese chocolate manufacturers set the trend and culture for girls to send a chocolate to express her feeling on 14 February.
To boost purchasing power in Japan, Japanese retailers created White Day (14 March) for boys to return an appreciation for chocolate.
These gift packages are now consumed by young ladies to reward themselves.
Perhaps, this is why we can still find cute packaged products.